Material on this website is © 2017 Deloitte Global Services Limited, or a member firm of Deloitte Touche Tohmatsu Limited, or one of their related entities. See for additional copyright and other legal information. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities.

Key Differences Between U.S. GAAP and IFRSs. IFRIC 13 Customer Loyalty Programmes issued: Effective for annual periods beginning on or after 1 January 2008. Accounting for Customer Loyalty Programs: Opportunities and Pitfalls By Connie Cheng, CPA, and Colleen O’Connor, J.D., Washington, D.C. Accounting Standards for Private Enterprises NotPrivate Enterprises. Customer loyalty programs. OldGAAPallowedaOld GAAP allowed a “minimumvalueminimum.

DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates.

Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see to learn more about our global network of member firms.

As some of you may already know myself and Smile. Photoacute 3. io hail from the great white north aka Canada. The majority of loyalty programs I critique in our loyalty case study series are American programs, but I decided to pick one of the best Canadian loyalty programs out there.

In this case study we will be looking at the program which started as a collaboration between Cineplex (Canada’s largest movie theater chain) and Scotia Bank in 2007. The program has quickly evolved into one of the biggest points based loyalty programs in Canada.

In this post I will go over what I like and dislike about the Scene Points program. What Scene Points Does Right Scene is my favorite Canadian loyalty program, and I have no problem finding things I like about the program from a loyalty perspective. It is one of the few offline loyalty programs that I actively participate in. The problem I have here is limiting the things I do like to three core points.

But, here is my best attempt. Easy Redemption for Rewards Scene makes it very clear what you need for a reward, and even easier to claim that reward.

Scene allows you to redeem 1,000 points for a movie. You just walk in with your scene card, tell them you wish to use your scene points, and you have a free movie. It is also easy for members to understand how they get to that reward.

Each standard movie you see gets you 100 points, which means that every 10 movies you get one free. This is great for someone who goes to the movies as much as I do. Zaxwerks mac keygen app.

There is a recent complication with this simplicity though. Scene point redemption is still easy to understand, but technology threw a slight wrench in their loyalty marketing plans. New movie technology such as 3D, AVX, DBox, and IMAX have made movie screening more expensive, and as a result Scene has adjusted redemption. A general movie will still only cost 1,000 points, but any extras will raise the redemption to 1,500 points, and special event screenings will cost 2,000. This did cause a bit of an uproar when announced, but I understand the reasoning from a business standpoint. They have done a good job integrating the changes with minimal member backlash. Even with this slight problem Scene makes it easy for members to understand how many points are needed for a reward, and how they will earn those points.